A thought leader and digital strategist, I have led digital projects and collaborated in dynamic environments. Work includes major digital projects for Scotts, Viceroy Hotels, Prudential, Barclay Card, Frontier
Communications among others.
Keyword discovery and analysis, deep dive site technical issues, create back-link analysis
Access project scope, SOWs, Account Management, Client presentations
Content development and strategy, Schema implementation, On-page recommendations
Social media research and recommendations
Local search management throughout organization.
Collaborate, communicate SEO findings and make recommendations to account and senior management
Track customer response, feedback and identify pain points utilizing Verint, Tealeaf and Omniture analysis tools.
Track and analyze fraud issues and provide insights and data presentations.
Liaison and collaborate with project stakeholders and team on VOC projects.
Identify various problem stages in customer navigation and responses for various assigned issues.
Determine customer deployment issues and documented NPS customer comment scores.
Communicate findings and recommendations to senior management staff.
SEO, data mine, forecast, analyze online issues and provide KPIs and insights. Create effective Tableau dashboards for stakeholders. QA.
Conversion strategies and problem solving for web properties and email campaigns.
Collaborate, communicate digital analytics findings and make recommendations to senior management throughout organization.
Email strategies and implementation.
Analyze new digital programs. Assist new site launch.
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