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Digital Solutions
Why Use Senior Digital Consultant
We Do
Senior Digital Consultant
Our Services…
SEO
Senior Digital Consultant is not a conventional SEO partner who sends you weekly reports without action. To achieve top results in the search engines we proceed with a documented number of steps starting with a complete site audit. We don’t rest till we reach the objectives.
PPC
With our PPC solutions and strategic planning, we’ll help you increase engagement, traffic and retention while driving ROI.
ECommerce
As a full-service digital marketing company, we will deliver your unique eCommerce website maximized for efficiency as an online storefront. It will offer easy-to-use payment processing integrated with a comprehensive inventory database and a proficient dispatch system. Our expert team will create cutting-edge design and functionality for your eCommerce site to drive sales quickly and efficiently, and streamline transactions.
Thought Leader
Thought leadership has become a legitimate tool to build brands. Thought leaders are trusted sources and help establish themselves as the message makers in their respective industries. Senior Digital Consultant will create a thought leadership strategy that will deliver a strong position for your industry and will cut through to drive and strengthen awareness quickly.
Out-of-Home
Reaching potential consumers in out of home locations is rapidly becoming a dynamic, interactive experience thanks to the deployment of video advertising in locations like shopping centers, public transport hubs, on city streets with digital screen billboards, and even on the sides of buses. We will design digital OOH media opportunities to deliver your branded message anywhere your target audience will congregate.
Partnerships
Partnering can create stronger, more competitive positions through collaboration while building ROI and awareness. Senior Digital Consultant can help drive partnerships, identifying oppportunites for strengthening selling, product development, and future growth.
HOW TO
Drive Leads
The Senior Digital Consultant professional team will employ their market experience and expertise to design multi-channel media promotion strategies and search engine optimized campaigns that will drive your sales results. You will receive skillfully targeted, tracked and tested solutions to evolve your brand by engaging your target audience and attracting new, motivated customers, which generates quality leads.
We design customized strategies with ongoing performance analysis to ensure data-driven optimizations during your marketing campaigns, for maximum results. We work with your team as partners, to understand the needs of your clients, and address your goals. Together, we develop successful solutions for lead generation, and drive traffic into your sales funnel.
Digital Trends
Can You Determine Human-Created Content vs. AI?
ChatGPT has received tons of positive press since it was recently announced and, in my opinion, it is deserving of the accolades. This language model created by OpenAI can be used for natural language processing tasks such as generating text and translating language. A major feature of ChatGPT is the generation of human-like text responses to prompts. It also has an image-creation component that generates artwork. But is bot-developed content the most informative and factual? Is there a way to determine which content is generated by AI vs. human?
GPTZero is a simple way to flesh out the disparity. Released earlier this month, the program simplifies the process: paste the questionable text in the program and it determines whether the writing is real or generated. A similar tool called Hugging Face, accepts up to 50 words and lists a percentage of how real or fake the content is.
To track new technology trends and access unique digital marketing solutions for your business, visit whatsnet.com today.
Who Are the Latest Healthtech Disruptors?
Medable: A decentralized clinical trial platform, they bring treatments to market quickly. With a goal to offer access to everyone and drive precise outcomes, Medable provides an inclusive clinical trial experience that is both human and data-centered.
Oura: To more accurately track and optimize health, Oura developed a wearable ring that measures sleep, activity, recovery, temperature, heart rate, stress, and more.
Virta Health: The objective of this diabetes virtual care provider is reversing type 2 diabetes in its patients. The goal is normal blood sugar, no diabetes medications and good health. Virta focuses on the root cause of diabetes.
The Promise of Decision Intelligence
Decision intelligence is a mix of business intelligence, data science, management and decision modeling. Decision intelligence can enable fields like financial services, healthcare, and supply chains to optimize the potential of AI and make the most of their data.
What are a few applications? Financial services can process credit, mortgage, and car loan credit applications based on the client’s income, credit score, and other data.
Retailers can manage inventory and fulfillment according to forecasted demand. Logistics can realize reduced transportation costs with real-time truck and freight optimization.
The Promise of Predictive Intelligence
Predictive intelligence pulls in real-time info from sources across the organization and analyzes this against historical data and seasonal insights. It helps predict market changes, missed assumptions or future outcomes, critical to making business-wide decisions. It is a machine learning solution, interconnecting data, predicting outcomes and highlighting all the key variables impacting performance. Predictive Intelligence is rapidly gaining speed in numerous industries. It’s estimated that the global market for this technology is growing at a CAGR of 23.2% and is projected to grow to $23.9 billion by 2025.
A Machine Learning Tool to Handle Tech Support
Revamping enterprise tech support is long overdue. Self-service support no longer has to stop at simple tasks like answering FAQs or article linking. Customers demand support on their own terms and expect expert help, 24/7, via any channel, without having to repeat themselves. Many businesses use chatbots to create self-service experiences anytime and everywhere. But some argue deeper dives and more troubleshooting is needed.
An interesting solution called Mavenoid is trying to change that. By smoothly connecting self-service and live video support, employees get one access point for all requests, and never have to repeat themselves. Using machine learning, new data is fed back into Mavenoid, making troubleshooting more accurate and less time consuming.
Will Digital Twins Save the Supply Chain?
The supply chain digital twin is a virtual simulation model of an actual supply chain used to analyze a chain’s dynamics and predict success. These models benefit from real-time data and snapshots of plans, sales orders, pending approvals, demand and supply. The data is gathered from IoT devices, logistics and transportation databases, operations databases,vendor info (e.g. CRM data, bills, invoices), and user experiences (e.g. online reviews, customer service tickets). Here’s how Digital Twins can help: optimize supply chain processes, optimize inventory, identify bottlenecks, plan transportation and facilities, and predict the performance of packaging materials.
Outsource Your SEO
Industry-leading businesses know opting out of search engine optimization (SEO) just isn’t an option. Failing to embrace modern SEO techniques and adapting to Google-compliant algorithm changes can result in decreased search rankings as waves of competitors rush in to rise above you and gain Google’s first page real estate.
Businesses that develop and foster an in-house digital team to produce an ironclad SEO strategy, one that successfully drives visitors to find you before they find your main competitors, can come with downsides and substantial costs, including payroll expense, training, knowledge, software and more. Perhaps, it’s time to consider subcontracting your SEO services to an agency.
Here are the top four reasons why you should outsource your SEO to Senior Digital Consultant:
1. You’re Hiring Experts in the SEO Field
SEO agencies have already vetted their best and brightest staffers–so you don’t have to. Instead of searching through a stack of CVs to find a quality candidate for your in-house work, an agency has already discovered, hired and trained them in SEO best practices. Think of how much time goes into the hiring process. Even after a new employee is brought on board, their future success and integration into your company can be uncertain. Maybe they aren’t as familiar with SEO as they said or perhaps they’re an expert in prior SEO practices, which relied on keyword jamming and other methods that won’t fly today.
Remember, search engine algorithms change rapidly. Often more than twice a year! It’s best to find an external marketing company devoted to following these twists and turns for a living. By hiring SEO experts from a top-rated agency, you’re also ensuring the best value for your money.
2. You Already Outsource Your Online Services
Do you already have an agency handling your website content or development? If so, if they offer it, it’s worth paying a little extra for their SEO services. Ensuring your blog posts and social media content is keyword optimized for search engines will help propel your business to stronger Google rankings. Delegating a greater degree of responsibility to an agency you already work with and trust is also far more efficient and risk-free than scouting out a new one. After all, if you’re spending your marketing budget on content that isn’t search engine optimized, it’s frankly a waste of your financial resources. Harsh but true!
3. You Don’t Have the Budget for an On-Site SEO Staff
Hiring an on-site SEO expert is an expensive paycheck to foot each month. Over the span of a year, a search marketing employee can typically earn between $60,000 to $90,000, which can be a heavy financial burden for a smaller company or fledgling startup. By hiring an SEO agency instead, your monthly payroll can drop to around $5,000 or less per month, which is far more affordable. Furthermore, many businesses aren’t constantly requiring SEO services. Having an agreement that scales up or down may be a better option. You may require only a single website optimization and once completed, it’s business as usual at your office.
4. You’ll Need the SEO Tools That Matter
There are intuitive SEO tools that can provide SEO experts with data solutions and up-to-date methods to optimize sites. Tools like Searchmetrics, Moz, Botify, Deep Crawl and others can be expensive, time-consuming to use and require training which may not be in your business budget. Outsourcing SEO to an agency well-equipped with the latest analysis software can save time and expense in the long run.
Outsourcing your SEO to an agency like SeniorDigitalConsultant.com will allow you to focus on what you do best: running the everyday operations of a successful company. Leaving your search engine optimization to a professional agency may be the best business marketing decision you make.